User Centred Design brief, after leading a successful pitch, to develop a new user experience and design language for The Co-operative’s Banking and Insurance website.
Our challenge, on one hand for the bank, was understanding user behaviour in a variety of modes throughout the purchase process, and present a balance of compelling sales information alongside enormous amounts of vital content; while on the other hand, for insurance, create an experience that was commercially competitive in this cut-throat market, without letting business needs usurp the user.
Here’s an overview of what we did...
Design direction and development of EE comms platform for the brand launch, including; responsive HTML email templates, guidelines and masters for online advertising, mobile and tablet advertising and social channels.
Our challenge was to create a consistent design system that would effectively communicate across all channels, platforms, devices and media spaces.
This started as a concept for a rich media banner campaign, soon it evolved into a full blown microsite for 'Digital Natives' - 30-40 year olds who have grown up with technology - as a means to wade through the quagmire of smartphone specs, reviews and user ratings, putting everything into one easy place, with reviews written by an independent technology critic, side by side with user generated write-ups and aggregated content.
Design direction for this FMCG brand. Often the purpose of a website like this is twofold; firstly as a canvas for advertising campaigns - the design has to be almost vanilla to be able to cope with any content that might be thrown at it - and secondly as a place for consumers to download coupons, because that's pretty much all they're interested in within this sector.