dima
  • Co-op Bank

    User Centred Design brief, after leading a successful pitch, to develop a new user experience and design language for The Co-operative’s Banking and Insurance website. Our challenge, on one hand for the bank, was understanding user behaviour in a variety of modes throughout the purchase process, and present a balance of compelling sales information alongside enormous amounts of vital content; while on the other hand, for insurance, create an experience that was commercially competitive in this cut-throat market, without letting business needs usurp the user. Here’s an overview of what we did...