Rupert Dixon / Work / EE – Brand Launch

Brand Launch Comms Platform

Our challenge was to create a consistent design language for the launch of the EE brand – working closely with Wolf Olins – establishing a platform across all channels, platforms and devices. We created the first major responsive HTML email system, backed up by user research, guidelines for tactical online advertising that could be used by the in house team and a structure for all communications through and below the line.